Toy of the Year Awards 2023: the winners
The top 3 according to 554 votes from people: Teenage Mutant Ninja Turtles: Mutant Mayhem · LEGO Disney and Pixar Up House · Squishmallows Pokémon Collection. (Updated Mar 7, 2024.)
The category winners of the 2023 Toy of the Year Awards, announced by The Toy Foundation at the autumn Toy Fair in New York: the year of the Barbie movie, which took both doll and license of the year.
Top 19
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1
Teenage Mutant Ninja Turtles: Mutant Mayhem
Action Figure of the Year (tie), by Playmates Toys.
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2
LEGO Disney and Pixar Up House
Construction of the Year (tie), by LEGO.
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3
Squishmallows Pokémon Collection
Collectible of the Year (tie), by Jazwares.
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4
5 Second Rule Relay
Game of the Year (tie), by PlayMonster.
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5
National Geographic Hobby Pottery Wheel
Creative of the Year (tie), by Blue Marble.
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6
Barbie
License of the Year (tie), by Mattel.
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7
Barbie The Movie Dolls
Doll of the Year (tie), by Mattel.
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8
LEGO DUPLO 3-in-1 Tree House
Infant/Toddler of the Year (tie), by LEGO.
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9
PAW Patrol Mighty Aircraft Carrier HQ
Playset of the Year (tie), by Spin Master.
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10
LEGO The Lord of the Rings: Rivendell
Grown-Up of the Year (tie), by LEGO.
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11
Fisher-Price Laugh & Learn Mix & Learn DJ Table
Infant/Toddler of the Year (tie), by Mattel.
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12
Magna-Tiles Downhill Duo 40-Piece Set
Preschool of the Year (tie), by Magna-Tiles.
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13
Playmobil My Figures: Pirates' Island
Playset of the Year (tie), by Playmobil.
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14
LEGO Technic NASA Mars Rover Perseverance
STEAM of the Year (tie), by LEGO.
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15
16-inch Squishmallows
Plush of the Year (tie), by Jazwares.
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16
TMNT Mutant Mayhem Pizza Fire Van
Vehicle of the Year (tie), by Playmates Toys.
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17
Monopoly Splash
Outdoor of the Year (tie), by WowWee.
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18
KAI: The Artificial Intelligence Robot
Specialty of the Year (tie), by Thames & Kosmos.
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19
Extreme Drift Go-Kart
Ride-On of the Year (tie), by Radio Flyer.
How is this ranking ordered? By people's votes: each ▲ adds a point and each ▼ takes one away. Anyone can vote and add what is missing.
Is something missing?
Comments (16)
Pottery wheel kit, my daughter loved it.
5 Second Rule Relay is chaotic fun.
Barbie movie dolls flew off the shelves after the film.
Pottery wheel was a hit with my 9-year-old.
Barbie Dreamhouse sold out instantly.
Barbie movie dolls after the Barbenheimer summer, of course.
TMNT Mutant Mayhem figures were everywhere in 2023.
The LEGO Up House is the cutest set ever.
LEGO everywhere on this list.
Good year for toys.
LEGO Up House is adorable.
Kids' Christmas list sorted.
Love seeing creative toys win.
TMNT Mutant Mayhem toys were everywhere.
LEGO Rivendell is incredible, 6000+ pieces.
Squishmallows x Pokémon, peak collab.