# Cult beauty products that are worth the hype

Skincare and make-up products that have stayed best-sellers for years and that beauty editors (Refinery29, Marie Claire) and industry insiders still buy with their own money.

- 90 votes · 18 items
- Jun 30, 2025 · fitfam_victoria
- https://even.best/en/l/150/cult-beauty-products-that-are-worth-the-hype

## Top 15

1. **The Ordinary Niacinamide 10% + Zinc 1%** (10 · ▲10 ▼0) — Cheap, effective serum that sells one unit every six seconds.
2. **Estée Lauder Advanced Night Repair** (9 · ▲10 ▼1) — The first skincare product with hyaluronic acid (1982); more than ten bottles sold every minute.
3. **NARS Orgasm blush** (9 · ▲9 ▼0) — Peachy-pink shimmer blush (1999) that defined the brand.
4. **Kiehl's Ultra Facial Cream** (8 · ▲9 ▼1) — Reliable moisturiser, ten pots sold every minute worldwide.
5. **La Roche-Posay Cicaplast Baume B5** (6 · ▲6 ▼0) — Pharmacy repair balm that dermatologists recommend.
6. **Clinique Dramatically Different Moisturizing Lotion+** (6 · ▲6 ▼0) — The yellow lotion of the 1968 3-step system.
7. **Anastasia Beverly Hills Brow Wiz** (5 · ▲5 ▼0) — Ultra-thin brow pencil (2008), one of the most reviewed products ever.
8. **Maybelline Great Lash mascara** (5 · ▲5 ▼0) — The pink-and-green tube sold since 1971, one every few seconds.
9. **Elizabeth Arden Eight Hour Cream** (4 · ▲5 ▼1) — Multi-use balm created in 1930 that's still everywhere.
10. **Charlotte Tilbury Pillow Talk lipstick** (4 · ▲4 ▼0) — Nude-pink shade that became the brand's most iconic launch.
11. **Laneige Lip Sleeping Mask** (2 · ▲3 ▼1) — K-beauty overnight lip mask that went viral.
12. **Augustinus Bader The Cream** (2 · ▲3 ▼1) — Luxury cream with 'TFC8' complex, a celebrity favourite.
13. **Dior Lip Glow** (2 · ▲2 ▼0) — Colour-reactive balm that adapts to your lips' pH.
14. **Rare Beauty Soft Pinch Liquid Blush** (2 · ▲2 ▼0) — Selena Gomez's highly pigmented liquid blush, launched in 2020 and a viral bestseller.
15. **Becca Shimmering Skin Perfector 'Champagne Pop'** (1 · ▲1 ▼0) — Highlighter (2013) that set the gold standard for glow.
16. **Shiseido Eudermine Revitalizing Essence** (0 · ▲1 ▼1) — Lotion launched in 1897 with barely changed formula.
17. **Glossier Boy Brow** (0 · ▲0 ▼0) — Brushable brow pomade launched in 2015 that became Glossier's signature product.
18. **Fenty Beauty Pro Filt'r Soft Matte Foundation** (-3 · ▲0 ▼3) — Rihanna's 2017 launch with 40 shades, widely credited with pushing the industry towards inclusive ranges.

How is this ranking ordered? By people's votes: each ▲ adds a point and each ▼ takes one away. Anyone can vote and add what is missing.