# The most valuable cosmetics brands of 2025

Chanel dethrones L'Oréal: the top 10 of Brand Finance's Cosmetics 2025 ranking, where France accounts for nearly half of global value.

- 34 votes · 10 items
- Dec 15, 2025 · Geneviève Gagnon
- https://even.best/en/l/2902/the-most-valuable-cosmetics-brands-of-2025

## Top 10

1. **Chanel** (5 · ▲5 ▼0) — US$27.3bn, the new number one.
2. **Lancôme** (4 · ▲4 ▼0) — US$6.2bn.
3. **L'Oréal** (3 · ▲4 ▼1) — US$15.6bn, up 17%.
4. **Nivea** (3 · ▲4 ▼1) — US$7.8bn.
5. **Guerlain** (3 · ▲3 ▼0) — US$7.7bn.
6. **Dove** (3 · ▲3 ▼0) — US$5.9bn.
7. **Estée Lauder** (3 · ▲3 ▼0) — US$5.2bn.
8. **Gillette** (2 · ▲2 ▼0) — US$9.1bn.
9. **Garnier** (2 · ▲2 ▼0) — US$5.3bn.
10. **Pantene** (2 · ▲2 ▼0) — US$5.2bn.

How is this ranking ordered? By people's votes: each ▲ adds a point and each ▼ takes one away. Anyone can vote and add what is missing.