# Japan's most valuable brands of 2025 (Interbrand)

Toyota first for the 17th year, followed by Honda and Sony: the top 20 of Interbrand's Best Japan Brands 2025.

- 0 votes · 20 items
- Dec 24, 2025 · Yamaguchi M.
- https://even.best/en/l/3089/japan-s-most-valuable-brands-of-2025-interbrand

## Top 20

1. **Toyota** (0 · ▲0 ▼0) — US$72.75bn, first for 17 years.
2. **Honda** (0 · ▲0 ▼0) — US$26.7bn.
3. **Sony** (0 · ▲0 ▼0) — US$20.8bn.
4. **Uniqlo** (0 · ▲0 ▼0) — US$14.7bn.
5. **Nissan** (0 · ▲0 ▼0) — US$13.9bn.
6. **Nintendo** (0 · ▲0 ▼0) — US$11.5bn.
7. **Panasonic** (0 · ▲0 ▼0) — US$6.4bn.
8. **MUFG** (0 · ▲0 ▼0) — US$6.2bn.
9. **NTT Docomo** (0 · ▲0 ▼0) — US$6.2bn.
10. **SoftBank** (0 · ▲0 ▼0) — US$6.0bn.
11. **Suntory** (0 · ▲0 ▼0) — US$5.9bn.
12. **Canon** (0 · ▲0 ▼0) — US$5.7bn.
13. **Recruit** (0 · ▲0 ▼0) — US$5.7bn.
14. **Subaru** (0 · ▲0 ▼0) — US$5.3bn.
15. **au (KDDI)** (0 · ▲0 ▼0) — US$5.2bn.
16. **Asahi** (0 · ▲0 ▼0) — US$4.1bn.
17. **Bridgestone** (0 · ▲0 ▼0) — US$3.9bn.
18. **Daikin** (0 · ▲0 ▼0) — US$3.3bn.
19. **SMBC** (0 · ▲0 ▼0) — US$2.8bn.
20. **Shiseido** (0 · ▲0 ▼0) — US$2.8bn.

How is this ranking ordered? By people's votes: each ▲ adds a point and each ▼ takes one away. Anyone can vote and add what is missing.