# The world's most valuable brands of 2018 (Kantar BrandZ)

The top 10 of the 2018 Kantar BrandZ ranking of the most valuable global brands, led by Google.

- 24 votes · 10 items
- May 21, 2019 · Michele De Santis
- https://even.best/en/l/3985/the-world-s-most-valuable-brands-of-2018-kantar-brandz

## Top 10

1. **Microsoft** (4 · ▲4 ▼0) — software and cloud
2. **Tencent** (4 · ▲4 ▼0) — Chinese digital giant (WeChat)
3. **Apple** (3 · ▲3 ▼0) — iPhone, Mac and services
4. **AT&T** (3 · ▲3 ▼0) — US telecoms
5. **Google** (2 · ▲2 ▼0) — search engine
6. **Visa** (2 · ▲2 ▼0) — payments
7. **Facebook** (1 · ▲1 ▼0) — social network
8. **Alibaba Group** (1 · ▲1 ▼0) — Chinese e-commerce
9. **Amazon** (0 · ▲1 ▼1) — e-commerce and cloud
10. **McDonald's** (-2 · ▲0 ▼2) — fast food

How is this ranking ordered? By people's votes: each ▲ adds a point and each ▼ takes one away. Anyone can vote and add what is missing.