# The world's most valuable brands of 2022 (Kantar BrandZ)

The top 10 of the 2022 Kantar BrandZ ranking of the most valuable global brands, led by Apple.

- 200 votes · 10 items
- May 15, 2023 · Amber Watson
- https://even.best/en/l/3987/the-world-s-most-valuable-brands-of-2022-kantar-brandz

## Top 10

1. **Apple** (29 · ▲30 ▼1) — iPhone, Mac and services
2. **Microsoft** (21 · ▲23 ▼2) — software and cloud
3. **Tencent** (17 · ▲18 ▼1) — Chinese digital giant (WeChat)
4. **Google** (15 · ▲18 ▼3) — search engine
5. **Amazon** (15 · ▲16 ▼1) — e-commerce and cloud
6. **McDonald's** (14 · ▲17 ▼3) — fast food
7. **Louis Vuitton** (14 · ▲15 ▼1) — luxury
8. **Facebook** (13 · ▲16 ▼3) — social network
9. **Visa** (8 · ▲12 ▼4) — payments
10. **Alibaba Group** (2 · ▲9 ▼7) — Chinese e-commerce

How is this ranking ordered? By people's votes: each ▲ adds a point and each ▼ takes one away. Anyone can vote and add what is missing.