The 15 objects that won the first Compasso d'Oro (1954)
The top 3 according to 19 votes from people: Zizi toy monkey (Pigomma) · Modular kitchen (S.A.F.F.A.) · Franchi 48AL automatic hunting shotgun (Luigi Franchi). (Updated Jan 28, 2026.)
In 1954 the La Rinascente department store created the Compasso d'Oro, the award that would make Italian design famous. At the first edition, judged by Aldo Borletti, Cesare Brustio, Gio Ponti, Alberto Rosselli and Marco Zanuso, 15 objects won, from Nizzoli's Lettera 22 for Olivetti to Bruno Munari's Zizi monkey.
Automatically translated (original in Italiano). See the original
Top 15
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1
Zizi toy monkey (Pigomma)
Designed by Bruno Munari. Made by Pigomma.
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2
Modular kitchen (S.A.F.F.A.)
Designed by Augusto Magnaghi. Made by S.A.F.F.A..
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3
Franchi 48AL automatic hunting shotgun (Luigi Franchi)
Designed by Mario Attilio Franchi. Made by Luigi Franchi.
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4
"In colonna" dinner service (Società ceramiche R. Ginori)
Designed by Giovanni Gariboldi. Made by Società ceramiche R. Ginori.
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5
BU Supernova sewing machine (V. Necchi)
Designed by Marcello Nizzoli. Made by V. Necchi.
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6
ITALIA fishing jacket (Contex)
Designed by Araldo Sassone. Made by Contex.
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7
Moulded plastic (Stabilimenti di Ponte Lambro)
Designed by Max Huber. Made by Stabilimenti di Ponte Lambro.
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8
24 ORE briefcase (Valextra)
Designed by Giovanni Fontana. Made by Valextra.
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9
Travel perfume flask (Atkinsons)
Designed by Franco De Martini. Made by Atkinsons.
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10
DU 30 chair (Rima)
Designed by Gastone Rinaldi. Made by Rima.
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11
Zerowatt V.E. 505 fan (Fabbriche Elettriche Riunite)
Designed by Ezio Pirali. Made by Fabbriche Elettriche Riunite.
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12
Mod. 559 table lamp (Arteluce)
Designed by Gino Sarfatti. Made by Arteluce.
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13
Chair 683 (Cassina)
Designed by Carlo De Carli. Made by Cassina.
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14
Lettera 22 portable typewriter (Olivetti)
Designed by Marcello Nizzoli. Made by Olivetti.
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15
Blue-ruby glass vase Mod. 9822 (Seguso Vetri d'Arte)
Designed by Flavio Poli. Made by Seguso Vetri d'Arte.
How is this ranking ordered? By people's votes: each ▲ adds a point and each ▼ takes one away. Anyone can vote and add what is missing.
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