Japan's favourite souvenir sweets
The top 3 according to 0 votes from people: Shiroi Koibito (Hokkaido) · Yatsuhashi (Kyoto) · Momiji manju (Hiroshima). (Updated Oct 12, 2022.)
The ranking of favourite souvenir sweets from LINE Research's July 2021 survey of 5,252 people aged 15-59 across Japan, plus Nikkei's 2020 'best regional sweets' reader poll.
Automatically translated (original in 日本語). See the original
Top 14
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1
Shiroi Koibito (Hokkaido)
First overall with almost 70%; first in every age group from the 20s up.
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2
Yatsuhashi (Kyoto)
Second overall; first for teens of both sexes, the school-trip classic.
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3
Momiji manju (Hiroshima)
Third overall, second among people in their 30s.
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4
Nagasaki castella (Nagasaki)
Fourth overall, second among people in their 40s and 50s.
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5
Tokyo Banana (Tokyo)
Fifth overall, steadily in the 40% range in every age group.
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6
Unagi Pie (Shizuoka)
Over 50% among people in their 40s and 50s.
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7
Hagi no Tsuki (Miyagi)
First in Nikkei's reader poll; sixth among people in their 50s for LINE Research.
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8
Marusei Butter Sandwich (Hokkaido)
Second in mail-order purchases, first among people in their 50s.
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9
Akafuku mochi (Mie)
Mochi sweet popular even with men in their 40s and 50s.
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10
Hato Sablé (Kanagawa)
The classic Kamakura souvenir, third among teens.
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11
Shingen mochi (Yamanashi)
Especially popular with women in their 30s and 40s.
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12
Jaga Pokkuru (Hokkaido)
Fifth overall in mail-order purchases.
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13
Chinsuko (Okinawa)
Top ten among people in their teens and 20s.
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14
Beni-imo tart (Okinawa)
Top ten among people from their teens to their 30s.
How is this ranking ordered? By people's votes: each ▲ adds a point and each ▼ takes one away. Anyone can vote and add what is missing.
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Comments (2)
萩の月、仙台に行ったら必ず買います。
白い恋人は北海道土産の定番中の定番。