Allure Best of Beauty 2025: the winners
The top 3 according to 82 votes from people: Rhode Barrier Butter · Laneige Bouncy & Firm Lip Treatment · Ma:nyo Pure Cleansing Oil. (Updated Jan 5, 2026.)
From Rhode's Barrier Butter to Laneige's lip treatment: a selection of the skincare, makeup and fragrance winners of Allure's 2025 Best of Beauty Awards.
Top 15
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1
Rhode Barrier Butter
Best Rich Moisturizer.
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2
Laneige Bouncy & Firm Lip Treatment
Best Overnight Lip Balm.
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3
Ma:nyo Pure Cleansing Oil
Best Oil Cleanser.
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4
Patrick Ta Hydra-Luxe Luminous Foundation
Best Liquid Foundation.
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5
Weleda Skin Food Hydrating Face Mist
Best Face Mist.
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6
Revlon Super Lustrous Glass Shine Balm
Best Sheer Lipstick.
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7
Dermalogica Dynamic Skin Strengthening Serum
Best Hydrating Serum.
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8
e.l.f. Glow Reviver Lip Oil
Best Lip Oil.
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9
APRILSKIN Carrotene IPMP Clearing Solution
K-beauty winner.
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10
Penhaligon's A Kiss of Bliss
Best Musk Fragrance.
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11
Jo Malone London Raspberry Ripple
Best Fruity Fragrance.
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12
Estée Lauder Double Wear Stay-in-Place Concealer
Best Full-Coverage Concealer.
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13
Aestura AtoBarrier 365 Cream Mist
K-beauty winner.
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14
Armani Beauty Luminous Silk Concealer
Best Light-Coverage Concealer.
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15
Victoria Beckham Beauty 21:50 Rêverie
Best Woody Fragrance.
How is this ranking ordered? By people's votes: each ▲ adds a point and each ▼ takes one away. Anyone can vote and add what is missing.
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