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The world's most valuable brands of 2022 (Kantar BrandZ)

The top 3 according to 200 votes from people: Apple · Microsoft · Tencent. (Updated May 15, 2023.)

The top 10 of the 2022 Kantar BrandZ ranking of the most valuable global brands, led by Apple.

Amber Watson · · 10 items · 200 votes · 0 comments

Top 10

  1. 1

    Apple

    iPhone, Mac and services

    ▲ 30 ▼ 1

    29
  2. 2

    Microsoft

    software and cloud

    ▲ 23 ▼ 2

    21
  3. 3

    Tencent

    Chinese digital giant (WeChat)

    ▲ 18 ▼ 1

    17
  4. 4

    Google

    search engine

    ▲ 18 ▼ 3

    15
  5. 5

    Amazon

    e-commerce and cloud

    ▲ 16 ▼ 1

    15
  6. 6

    McDonald's

    fast food

    ▲ 17 ▼ 3

    14
  7. 7

    Louis Vuitton

    luxury

    ▲ 15 ▼ 1

    14
  8. 8

    Facebook

    social network

    ▲ 16 ▼ 3

    13
  9. 9

    Visa

    payments

    ▲ 12 ▼ 4

    8
  10. 10

    Alibaba Group

    Chinese e-commerce

    ▲ 9 ▼ 7

    2

How is this ranking ordered? By people's votes: each ▲ adds a point and each ▼ takes one away. Anyone can vote and add what is missing.

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