The biggest luxury brands in the world (2026)
The top 3 according to 20 votes from people: Hermès · Rolex · Porsche. (Updated Jun 15, 2026.)
The luxury houses that lead every brand-value ranking. In Kantar BrandZ 2026, Hermès overtook Louis Vuitton as the most valuable luxury brand; Brand Finance's Luxury & Premium 50 has Chanel, Rolex and Porsche at the top too.
Top 12
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1
Hermès
Most valuable luxury brand in Kantar BrandZ 2026, thanks to its exclusivity: Birkin and Kelly bags, silk carrés.
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2
Rolex
Geneva watchmaker, the benchmark luxury watch brand.
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3
Porsche
Topped Brand Finance's Luxury & Premium ranking among car makers.
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4
Louis Vuitton
Former number one, LVMH's flagship trunk-maker founded in 1854.
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5
Dior
Couture house founded by Christian Dior in 1946, now part of LVMH.
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6
Tiffany & Co.
New York jeweller of the blue box, bought by LVMH in 2021.
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7
Saint Laurent
Yves Saint Laurent's Paris house, the 1966 Le Smoking tuxedo for women.
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8
Chanel
Brand Finance's most valuable apparel and cosmetics brand; No. 5, 2.55 bag and tweed.
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9
Gucci
Kering's Florentine house, founded in 1921.
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10
Ferrari
Maranello's prancing horse, as much a luxury brand as a car maker.
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11
Cartier
Jeweller to kings since 1847: Love bracelet, Tank and Santos watches.
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12
Prada
Milan house founded in 1913, owner of Miu Miu.
How is this ranking ordered? By people's votes: each ▲ adds a point and each ▼ takes one away. Anyone can vote and add what is missing.
Is something missing?
Comments (6)
Hermès still on top, the Birkin waitlist is longer than ever.
Gucci fell so hard in the last few years
Porsche counted as a luxury brand next to Gucci? I'd say it's more automotive
Ferrari is literally on the list too, rankings like Brand Finance include cars.
Hermès at #1 doesn't surprise me, their margins are crazy and you can't even buy a Birkin without a purchase history.
Rolex waiting lists are a joke though