The world's most valuable brands of 2026 (Kantar BrandZ)
The top 3 according to 0 votes from people: Google · Apple · Microsoft. (Updated Jul 18, 2026.)
Google back on top, Nvidia fifth and ChatGPT entering the top 20: the 25 most valuable global brands in Kantar BrandZ's 2026 ranking, with brand values in millions of dollars.
Top 25
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1
Google
US$1,484,895 million.
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2
Apple
US$1,380,294 million.
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3
Microsoft
US$1,111,788 million.
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4
Amazon
US$1,022,820 million.
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5
Nvidia
US$814,906 million.
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6
Facebook
US$366,624 million.
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7
Instagram
US$286,158 million.
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8
Tencent
US$251,551 million.
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9
Oracle
US$235,838 million.
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10
McDonald's
US$235,095 million, the top non-tech brand.
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11
Visa
US$228,570 million.
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12
Mastercard
US$184,721 million.
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13
Walmart
US$176,706 million.
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14
YouTube
US$168,547 million.
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15
ChatGPT
US$167,765 million.
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16
IBM
US$150,760 million.
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17
Netflix
US$139,422 million.
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18
T-Mobile
US$124,636 million.
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19
Alibaba
US$122,266 million.
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20
Coca-Cola
US$121,324 million.
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21
Costco
US$114,288 million.
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22
Hermès
US$113,136 million, the top luxury brand.
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23
Tesla
US$112,097 million.
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24
AT&T
US$107,032 million.
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25
TikTok
US$98,436 million.
How is this ranking ordered? By people's votes: each ▲ adds a point and each ▼ takes one away. Anyone can vote and add what is missing.
Is something missing?
Comments (1)
ChatGPT already above IBM and Netflix in brand value, that tells you everything about 2026