Japan's most valuable brands of 2025 (Interbrand)
The top 3 according to 0 votes from people: Toyota · Honda · Sony. (Updated Dec 24, 2025.)
Toyota first for the 17th year, followed by Honda and Sony: the top 20 of Interbrand's Best Japan Brands 2025.
Automatically translated (original in 日本語). See the original
Top 20
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1
Toyota
US$72.75bn, first for 17 years.
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2
Honda
US$26.7bn.
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3
Sony
US$20.8bn.
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4
Uniqlo
US$14.7bn.
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5
Nissan
US$13.9bn.
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6
Nintendo
US$11.5bn.
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7
Panasonic
US$6.4bn.
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8
MUFG
US$6.2bn.
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9
NTT Docomo
US$6.2bn.
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10
SoftBank
US$6.0bn.
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11
Suntory
US$5.9bn.
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12
Canon
US$5.7bn.
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13
Recruit
US$5.7bn.
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14
Subaru
US$5.3bn.
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15
au (KDDI)
US$5.2bn.
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16
Asahi
US$4.1bn.
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17
Bridgestone
US$3.9bn.
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18
Daikin
US$3.3bn.
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19
SMBC
US$2.8bn.
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20
Shiseido
US$2.8bn.
How is this ranking ordered? By people's votes: each ▲ adds a point and each ▼ takes one away. Anyone can vote and add what is missing.
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